Now that Badrinath is also declared a dud at Box-Office, it’s time for some introspection for the people at Geetha Arts and also in Chiranjeevi’s family. The problem with Geeta Arts ever since Allu Sirish started involving in the production matters is… there is too much emphasis on the ‘Brand’ than the ‘Product’. Even his blog is full of articles which exposes his half-baked knowledge about the frequently used buzz word in business – MARKETING.
There should always be emphasis on the product, not on the brand or creating a brand. A good product will be identified with some unique attributes in the long run and thus a ‘brand’ gets created from the product. That is that simple. You need not go to B-Schools to understand this. But the problem with kids of rich people of films(or in other industries) is they go to some B-Schools and get some jargon like Marketing, 360 Degrees Marketing, Viral Marketing etc and try to turn the business around the theory and gets eventually fail.
Coming back to Geeta Arts, Allu Sirish, in his blog, has claimed that theirs are the first production house to launch a video game on a movie (Jalsa). They are the first production house to launch in-film advertising (Preminchukundam Ra, a Suresh Productions movie, is the first film which has in-film advertising, not a film from Geetha arts as claimed by Sirish). While there are no statistics to prove the advantage of the video game, he started boosting that video game helped in marketing the film. Now, all the films where he is involving directly or indirectly are getting bombed, will Allu Sirish at least acknowledge his mistakes and correct his business principles or will he destroy Geetha Arts.
There should always be emphasis on the product, not on the brand or creating a brand. A good product will be identified with some unique attributes in the long run and thus a ‘brand’ gets created from the product. That is that simple. You need not go to B-Schools to understand this. But the problem with kids of rich people of films(or in other industries) is they go to some B-Schools and get some jargon like Marketing, 360 Degrees Marketing, Viral Marketing etc and try to turn the business around the theory and gets eventually fail.
Coming back to Geeta Arts, Allu Sirish, in his blog, has claimed that theirs are the first production house to launch a video game on a movie (Jalsa). They are the first production house to launch in-film advertising (Preminchukundam Ra, a Suresh Productions movie, is the first film which has in-film advertising, not a film from Geetha arts as claimed by Sirish). While there are no statistics to prove the advantage of the video game, he started boosting that video game helped in marketing the film. Now, all the films where he is involving directly or indirectly are getting bombed, will Allu Sirish at least acknowledge his mistakes and correct his business principles or will he destroy Geetha Arts.
