Politics is considered to be a domain for serving people by getting into power. Politicians try to get to power by showcasing their administrative skills, their policies and the promises they make to people. It is not a company where a promoter puts some Capital and then hire some consultants to improve the business. The hiring of Prashant Kishor by different political parties in India erases the thin line between Companies and the Political Parties. Most of the Indian political parties are launches and run by the image of one person. It is the incompetence of their heirs which is reason behind the emergence of new career called Political Strategist/Consultant.
In Andhra Pradesh, YS Jagan, head of YSRCP, hired Prashant Kishor to help him win the 2019 general elections. If Jagan is truthful to public service there would not be a need for any consultant. The genuineness in the thoughts and action of a person is enough for the people to identify the true leader. The collective intelligence of people will never go wrong. If Jagan just aims at power, people will keep him away. He should seriously take up the issues of the public and fight for it. What Jagan doing now is mudslinging and personal attacks which is not recommended for a aspiring politician.